Arkansas Business - "Need Cannabis Marketing? Perhaps This Bud's for You"

Martin Thoma and Elizabeth Michael, announcing their new communications firm focused on the cannabis industry, Bud. (Kyle Massey)

Martin Thoma and Elizabeth Michael, announcing their new communications firm focused on the cannabis industry, Bud. (Kyle Massey)

Written by Kyle Massey

Originally Published in Arkansas Business

Elizabeth Michael is well positioned to be the top communications pro for the emerging cannabis industry in Arkansas, and her first message is simple.

Don’t call it marijuana.

“It’s racist,” she said over tea a couple of weeks ago at Nexus in downtown Little Rock. “The preferred term is cannabis, and I learned that right away.” Her husband’s cannabis banking business aside, she used cannabinoid pain topicals after breaking an ankle last year and testifies to their effectiveness.

So even if the legal term in Arkansas is “medical marijuana,” as in the Arkansas Medical Marijuana Commission, Michael is sticking with cannabis.

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