bud agency is
Cultivating Superior Brands Through…
Our team helps clients market, advertise and communicate their company story. From public affairs to consumer packaged goods to digital marketing, we’ve assembled an award-winning team to help grow your business and accomplish your business goals.
Earned media, Crisis Communications, Media Training, Coaching and Media Monitoring
Legislature, State Agency and Commission Outreach, Bill Drafting and Legislative Monitoring
Content Strategy, Website/Landing Pages, Social Media, Organic SEO, Marketing Automation, Reputation Management and Paid Digital Media/Search
Brand Strategy and Development, Brand Story Workshop, Customer Research, Competitive Evaluation, Brand Definition, Brand Culture Building, Naming and Identity, Brand Activation, Consumer Packaged Goods
Campaign Architecture and Strategy, Brand Development, Creative Development, Consumer Packaging, Store Displays, Signage
Event Planning, Influencer Marketing, Planned Giving and Corporate Responsibility
Research and Analysis, Competitive Positioning, Comprehensive Planning
Market Research, Competitive Audits, Primary Research – surveys, focus groups, A/B testing and analysis
Media Planning, Purchasing and Management, Digital Media Buying – Social, Search, Programmatic
What people are saying…
Bud has a track record of exceeding expectations through data-driven and research-based strategy and tactics. Here’s what people are saying about working with Bud.
Our team of expert cannabis communication professionals cultivates powerful and meaningful brand identities. Meet them below.
Martin Thoma, Principal
Throughout a three-decade-long career in marketing communications, Martin has developed and implemented a diverse array of projects, ranging from new product initiatives for global technology companies to public information and safety campaigns for state agencies. He has represented local, state, regional and national organizations in the tourism, healthcare, energy, financial services, transportation, retail, hospitality, government, insurance and food service industries. Martin is author of Branding Like the Big Boys and is a recognized industry leader through his articles, white papers and case studies on branding, marketing strategy and communications.
Elizabeth Michael, Principal
An entrepreneur at heart, Elizabeth grew up in the heart of the Mississippi Delta, in Lake Village, Arkansas, working at her family’s home decor and furniture company, Paul Michael Company. After helping grow the company to five retail stores in three states and opening the online store, Elizabeth moved on to a large ad agency, where she headed up social media and content strategy. There, she worked on several cannabis industry clients. Michael has worked with the Arkansas Medical Marijuana Association, the Arkansas Cannabis Industry Association, and number of cannabis companies in Colorado and Arkansas through her decade-long career.